AI and business automation for Irish businesses

M.A. Whately automates the routine admin of Irish small businesses: document requests, supplier bills, invoice chasing, compliance deadlines and team records. You can have the firm set it up for you, or use the M.A. Whately Suite yourself. Either way, a person checks anything that is filed, paid or sent.

Done for you

Automate it for me

Adrian Capraru looks at how your admin runs today and writes a plan for what to automate, then builds it and hands it over.

  • Starts with an automation review of your week
  • A written plan with the cost and safeguards before any build
  • Uses the Suite where it fits, and your existing tools
Book an automation review

Do it yourself

Use the Suite yourself

The M.A. Whately Suite is the firm's own platform for small business admin. Start with the free tools, then pick a package when you need more.

  • Free tools in your browser, no account needed
  • Packages from €29 a month per business, excluding VAT
  • Your own account with your name and logo, set up by the firm
Open the Suite

What the Suite delivers

Five kinds of admin the Suite takes off your desk

Each one runs on modules that exist in the Suite today. Pick a module to open it, or see the workflows step by step.

Adrian Capraru, Director of AI and Business Automation at M.A. Whately
Adrian CapraruDirector of AI & Business Automation, M.A. Whately

AI Integration & Business Automation

Led by the person who built the Suite

Adrian Capraru is M.A. Whately's Director of AI & Business Automation. He designed and built the M.A. Whately Suite and runs each automation project himself, from the first review to handover.

"I designed and built every page, flow and safeguard in the M.A. Whately Suite. If a system touches your business data, I know exactly where it goes."

Adrian Capraru, Director of AI & Business Automation
  • Built the M.A. Whately Suite end to end, every page, workflow, database rule and safeguard, and leads automation and AI integration for many of the firm's clients, connecting their accounting software, banks, CRMs and email with a person signing off every result.
  • Chief Operations Officer of HighCrowd, an EU-regulated crowdfunding platform, through Romania's second licence under the EU crowdfunding regulation, with penetration testing and KYC, AML and PSD2 controls.
  • Founded 3Descu, an ISO 9001:2015 certified 3D printing factory and one of the largest in Eastern Europe: over 200 printers, more than 1,200 orders for 450+ business clients in 10+ countries, and instant online quotes in under a minute.
  • Over 10,000 orders in 5 European markets for an e-commerce brand he founded, with orders, shipping labels and tax-authority invoicing automated in n8n.
  • Product Manager at EvoEstate, Europe's largest real estate crowdfunding aggregator, with over €7 million funded by more than 6,800 investors.
  • Certified by IBM (AI Product Manager), Amazon Web Services (Cloud Solutions Architect), Wharton (FinTech) and Duke University (Agile leadership).

Your data stays in Ireland. The Suite runs on servers in Dublin with its database in Ireland, under EU data protection law. Each business is walled off from every other, and every action is logged.

A person signs off. AI can read a receipt or draft a reply. Nothing is filed with Revenue or sent to a customer without your approval.

Or email Adrian directly: adrian@mawhately.ie

How it works

How an automation project runs

  1. Automation review

    A conversation with Adrian about the job that takes the most time, and whether automating it is worth it.

  2. Written plan

    What would change, an estimate of the hours saved, the cost and the safeguards, agreed before anything is built.

  3. Build and test

    Built and tested with your own data, and checked by a person, before anything goes live.

  4. Handover

    Documented and owned by your business, your team shown how it works, with support afterwards.

FAQ

Questions about automation

Still have a question?

Book a call(opens in a new tab)
What can a small business automate?

Mostly work that moves the same information from one place to another: asking customers and staff for documents, reading supplier bills, chasing overdue invoices, tracking Revenue and CRO deadlines, and keeping timesheets, expenses and certificates up to date. Work that needs judgement stays with people: pricing, credit decisions, tax positions and anything that is signed.

What is the difference between an automation review and the Suite?

The M.A. Whately Suite is software you use yourself: free tools in your browser, and packages from €29 a month per business, excluding VAT. An automation review is for when you would rather the firm looks at how your business runs and sets things up for you, using the Suite where it fits.

Do I need to be an accounting client?

No. The free tools are open to anyone, and any Irish business can ask for a review or a Suite package. Accounting clients can ask about the Done for you package, which is part of the accounting fee.

Will AI make decisions for my business?

No. AI is used to read, sort and draft. A person checks the result, and nothing is filed with Revenue, paid or sent to a customer without approval. M.A. Whately does not use personal data for automated decisions that have legal or similarly significant effects.

Next step

Tell us which job eats your week

Review requests go straight to Adrian Capraru, who replies by email. Or start with the free tools on the Suite today.

Newsletter

Irish tax and business updates, in plain English

Budget changes, Revenue deadlines, new free tools and what AI means for your business, from M.A. Whately.

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