What the New Hospitality VAT Cut Means for Your Business

June 30, 2026

What the New Hospitality VAT Cut Means for Your Business

The Government has confirmed a significant VAT change for the hospitality sector as part of Budget 2026. From 1 July 2026, the VAT rate on many food related hospitality services will drop from 13.5% to 9%.

If you run a restaurant, café, bar with food, takeaway, or hairdressing business, this change could directly affect your margins, your pricing, and how you manage your accounts.

The Key Change

From 1 July 2026:

The VAT rate on restaurant and catering services will reduce from 13.5% to 9%.

  • The VAT rate on hairdressing services will also reduce to 9%.
  • The VAT cut does not apply to hotel or holiday accommodation, which stays at 13.5%.
  • Alcoholic drinks and most soft drinks still stay at the standard 23% VAT rate, even when sold with food.

In other words, the lower 9% rate is being targeted at food led hospitality and hairdressing, not at accommodation or alcohol.

This change was flagged in media reports well in advance, including coverage by RTÉ, which highlighted that the hospitality industry would benefit from a VAT cut as part of Budget 2026, while hotels would be excluded.

Who will Benefit Most?

The main winners are:

  • Independent restaurants, cafés, bars serving food, and takeaways.
  • Food led chains (fast food and casual dining) that currently charge 13.5% VAT on qualifying food and catering services.
  • Hairdressing salons and barbers.

Hotels and guesthouses will not see a VAT reduction on the accommodation element of their services, although their food operations (restaurants, banqueting, etc.) can still benefit from the 9% rate.

For mixed businesses, such as hotels with restaurants, or venues offering “dinner plus accommodation” packages, the change adds complexity: the package will now need to be split for VAT purposes between a 13.5% accommodation element and a 9% food element on a fair and reasonable basis.

What this Means in Practice for Pricing and Profit

Although VAT is a tax on the customer, in reality VAT changes often show up in your bottom line.

If you keep prices the same, the cut from 13.5% to 9% effectively increases your margin on qualifying food and catering sales. That extra margin may help offset wage increases, energy costs, and food price inflation.

If you reduce prices, you can pass some or all of the saving on to your customers, which may help with competitiveness and demand in a market where many households are still price sensitive.

Many industry bodies, such as the Restaurants Association of Ireland, have welcomed the return of the 9% rate as an important support for jobs and viability in the sector. At the same time, professional commentary notes that the VAT cut is not a “silver bullet” for hospitality; it helps, but does not solve underlying cost and profitability challenges.

Timeline and Transition: What you should be doing now

The key date is 1 July 2026. Up to and including 30 June 2026, you must continue to apply the 13.5% reduced rate to relevant restaurant, catering, and hot takeaway food services.

From 1 July 2026 onwards:

  • Qualifying restaurant and catering services move to the 9% VAT rate.
  • Hot takeaway food moves to 9%; cold takeaway food remains at 0%.
  • Accommodation remains at 13.5%.
  • Alcohol and soft drinks stay at 23%.

This gives businesses some time to plan, but also means there is a hard cut over date where systems and processes need to be ready.

Practical Steps for Business Owners

To make the most of the change and avoid compliance headaches, hospitality and hairdressing businesses should start preparing now.

Here are the practical steps we recommend:

  • Review your product and service mapping

Make sure every menu item or service is clearly mapped to the correct VAT rate (23%, 13.5%, 9%, or 0%) in your accounting and POS systems.

  • Update your POS and invoicing systems before 1 July 2026

Configure or check your till, booking, and invoicing software so that the 9% rate applies only to qualifying food, catering, and hairdressing services from 1 July 2026, and not before.

  • Adjust your pricing strategy

Decide whether to keep prices unchanged to improve margins or to pass some of the VAT saving on to customers. Build this into your budgets and forecasts for financial year 2026/27.

  • Review package deals

If you offer packages combining accommodation and food (for example “dinner, bed and breakfast”), work with your accountant to split the consideration between elements at different VAT rates and document the basis for apportionment.

  • Train your team

Ensure your finance, front of house, and management teams understand which items are at 9%, which remain at 13.5%, and which stay at 23%, to avoid mis charging VAT and customer confusion.

Wider Budget 2026 Context

The hospitality VAT cut sits within a wider €9.4 billion Budget 2026 package, which aims to support investment and economic resilience rather than introduce broad personal tax cuts.

Key points in the wider VAT picture include:

  • The 9% VAT rate on electricity and gas has been extended to 31 December 2030, supporting households and businesses with energy costs.
  • The 9% VAT rate on sales of new apartments applies from 8 October 2025 to 31 December 2030 to encourage housing supply.

For hospitality and hairdressing businesses, the main actionable change is the reduction to 9% from 1 July 2026, but these other measures may also affect your cost base (especially energy bills) and investment decisions.

How M. A. Whately & Co can help

At M. A. Whately & Co, we work with many hospitality, retail, and service businesses, and we understand how complex VAT rules can become in practice.

We can help you:

  • Analyse the impact of the VAT cut on your margins and cash flow.
  • Review your POS and accounting setup to ensure the correct VAT rates apply from 1 July 2026.
  • Design pricing and package structures that remain compliant while supporting your commercial objectives.
  • Keep your business up to date with any further guidance from Revenue and other authorities.

If you operate in the hospitality or hairdressing sector and are unsure how these changes will affect you, please contact us and we will be happy to talk through your specific situation.

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